PRIVACY POLICY

This privacy policy applies to all personal information that is collected and used by us when you visit or use our website, place an order, contact us, visit our stores, or interact with us via social media or other channels.
“Personal data” refers to any information through which we can identify you, as described in more detail below.

WHO WE ARE

We are ("we", "us", or "our"), a fashion brand based in the United Kingdom. is responsible for the processing of your personal data in accordance with the General Data Protection Regulation (GDPR).

Company details:
United Kingdom
(Further company details will be updated when available)

PERSONAL DATA WE COLLECT

We may collect the following categories of personal data:

Contact details: name, address, phone number, email address
Account information and technical data: login details, IP address, browser type, device identifiers, geographic location, pages visited, session duration
Purchase information: products ordered, order history, delivery address, payment method and status
Communication data: messages sent to us via email, social media, or customer support
Marketing preferences: your consent and preferences for receiving newsletters or promotions
Social media activity: interaction with our content on social platforms
Cookies and tracking technologies: see our Cookie Policy for more information

PURPOSES AND LEGAL BASIS FOR PROCESSING

Purpose	Legal basis
Fulfil orders, process payments, provide support	Contract (Art. 6.1.b GDPR)
Send marketing communications	Consent (Art. 6.1.a GDPR)
Website analytics, service improvements	Legitimate interest (Art. 6.1.f GDPR)
Fraud prevention and security monitoring	Legitimate interest (Art. 6.1.f GDPR)
Compliance with legal and tax obligations	Legal obligation (Art. 6.1.c GDPR)

Our legitimate interests include improving the customer experience, securing our services, and understanding website performance. We have carefully balanced these interests against your right to privacy.

MARKETING COMMUNICATIONS

You will only receive marketing communications if you have given your explicit consent. You may unsubscribe at any time via the link in the email or by contacting us.

COOKIES

Our website uses cookies and similar technologies to provide functionality, analyze traffic, and personalize content. Non-essential cookies (such as analytics and advertising cookies) are used only after you have given consent via our cookie banner. You can manage your preferences at any time via your browser or our Cookie Settings page. Please refer to our full Cookie Policy for more information.

HOW WE SHARE YOUR DATA

We never sell your personal data. However, we may share it with trusted third parties:

Service providers: web hosting, analytics tools, email/SMS services, customer support
Payment and logistics partners: to process orders and deliveries
Marketing and affiliate partners: only if you have given consent
Authorities: when required by law
Platform partners: e.g. Klaviyo, Shopify, Meta – only to the extent necessary to deliver our services

All third-party providers are subject to data processing agreements (DPAs) to ensure GDPR-compliant handling.

INTERNATIONAL DATA TRANSFERS

Some of our providers are based outside the European Economic Area (EEA), for example in the United States. In such cases, we ensure your data is protected through the use of Standard Contractual Clauses (SCCs) approved by the European Commission or by working with partners certified under relevant frameworks.

DATA SECURITY

We take appropriate technical and organizational measures to protect your personal data, including:

SSL encryption
Access controls and authentication
Regular audits and vulnerability assessments
Secure data storage

DATA RETENTION

We retain your personal data only for as long as necessary for the purposes above or to comply with legal requirements:

Order and account data: 7 years (in accordance with Dutch tax legislation – adjusted if required)
Marketing consent: until you withdraw your consent
Customer service cases: up to 2 years after last contact
Cookies and analytics data: as specified in our Cookie Policy

YOUR RIGHTS UNDER GDPR

You have the following rights regarding your personal data:

Right of access: know what data we hold about you
Right to rectification: correct inaccurate or incomplete data
Right to erasure: request deletion of your data
Right to restrict processing: control how your data is used
Right to data portability: receive your data in a structured format
Right to object: to processing based on legitimate interest or marketing
Right to withdraw consent: at any time for marketing or voluntary data collection

To exercise your rights, please contact us (email address coming soon).

You also have the right to lodge a complaint with the Data Protection Authority (or the relevant authority in your country).

CHANGES TO THIS POLICY

We may update this privacy policy from time to time. Material changes will be communicated via our website. Please review this page periodically to stay informed.

Last updated: 27.05.2025